Fun and games from 1937: Jack and Mary's JELL-O Recipe Book (minus a couple of pages)

So, this little gem came from a flat of ephemera I bought a couple of years ago, when I was still spending my Sundays at the local auction house (now defunct, alas). I went wild and spent a dollar or so (actually, I think this was a bonus, along with something else I spent real money on…you know, upwards of three dollars, to make the perfect gift for somebody).

There were, I am certain, more little product-promoting recipe booklets as part of this purchase, but, how much more American can one get, than to present a collection of JELL-O  recipes and cartoon pages featuring Jack Benny and Mary Livingstone touting the product?

For the record, these pages are almost as old as The Bat. (Hi, Mom! Hugs!)

(Click any image to embiggen it)

Cover (pp. 1, 24)

pp. 2, 3.  Comic strip

pp. 4, 5. Clear and Fruited Desserts: Apricot & Lime Dessert; Autumn Glow; Pineapple Banana Dessert; Fresh Pear & Grape Dessert; Cardinal Pear Mold; Layered Peach & Raspberry Mold; Strawberry Festival Mold; Layered Cherries and Bananas; Fruit Symphony; Amber Russet

pp. 6, 7. Clever Tricks with Jell-O: Jell-O Flakes; Jell-O Fantasy; Jell-O Cubes, Self-Layering Jell-O Molds; Jell-O Fruit Cocktail; Fruited Jell-O; Jell-O Whip; Jell-O A La Mode; Strawberry Jell-O Tarts; Jell-O Mounds

pp. 8, 9. Whips & Creams: Crested Jell-O Whips; Creamy Fig Pudding; Fresh Plum Snow; Strawberry Whip; Marmalade Bavarian; Prune Whip; Fresh Raspberry Bavarian Cream;

pp. 10, 11. Puddings & Pastries: Frozen Strawberry Dessert; Jell-O Plum Pudding; Jell-O Chiffon Pie; Fresh Cherry Jell-O Tarts; Pineapple Pie

pp. 14, 15. Vegetable Salads & Entrees: Cucumber Pineapple Salad; Horse-Radish Relish; Supper Salad Ring; Carrot and Cabbage Salad; Spiced Relish and Cold Meat Plate, Grapefruit Olivia Salad; Cucumber Relish

pp. 16, 17. (more) Vegetable Salads & Entrees: Creamy Pimiento Ring; Chicken Salad Mold; Salmon Mold; Beet Luncheon Salad; Crested Tomato Salad; Celery and Carrot Salad

pp. 18, 19. (more) Vegetable Salads & Entrees: Tart Cranberry Salad; Cabbage and Apple Salad.   Jell-O Ices, a Grand New Idea: Jell-O Fruit Ices; Jell-) Milk Ices

pp. 20, 21. Jell-O pointers

pp. 22, 23. How Jack Benny made such luscious ice cream (Jell-O Ice Cream Powder); other products